Group 6: Alissa M, Sasha, Claire, Sarah

Critical Reading Group Task

Embed your group's persuasive TV advertisement here:

http://m.youtube.com/watch?v=R55e-uHQna0

Complete the Critical Reading Table for your group's advertisement:

Description What happens? How is the product shown? What is the setting, mood and style?

Audience Who is this ad for? [age, gender, lifestyle, needs, interests, concerns]

Persuasive Devices How does the ad make the product desirable? [identify main devices – e.g. actors, set design, costumes and make-up, lighting, camera movements, sound and music – and how they persuade]

Effect / Purpose What is the ad saying you will have / be / feel if you bought this product?

It is about a little child dressed up as Darth Vader and is trying to use the "force" to move things. He tried to turn the Volkswagen on and then hisfather used the long distance button on the car keys and turned the engine on and gave the little boy a shock.

The target audience is family because the ad is advertising a family car.

Star wars themed, Star wars music, The star wars costume. This advertisement uses humour throughout it to entertain viewers through the whole video. the camera is filmed at the child's height to make the viewers see from the child's perspective. Filmed in a family home so other family's can connect to the video,

The ad is trying to make you buy theVolkswagen family car.

Target Audience Group Task

Embed your group's Target Audience advertisements here:
http://m.youtube.com/watch?v=eq3rIpVXg_A
http://m.youtube.com/watch?v=IBhLecPvn9g
http://m.youtube.com/watch?v=9ItBvH5J6ss
http://m.youtube.com/watch?v=IBhLecPvn9g

Complete the Target Audience Table for your group's advertisements:

Product	Target Audience	How it targets that specific audience (persuasive devices)	Message to that audience: If you use this product you will …
1. Subway	The target audience of this subway advertisement is people that are hungry or are looking for somewhere to go and eat. This could be for any age of people.	This subway advertisement shows all of the different rolls, cookies and drinks that they sell. This makes hungry people want to eat these subway products. This advertisement also shows all of the deals that you can get and how you can get your meal cheaper.	The message that is portrayed to viewers in this advertisement, is that everyone has to eat and everyone gets hungry, so you should eat subway because it's delicious and you will save money.
2. The Voice Kids	The target audience of this advertisement is children. Children that like to sing or like to watch talent shows like the voice.	This advertisement for the voice kids targets shows a variety of ages of children of a different gender singing and makes children either think 'I want to be on this show next year' or 'I can't wait to watch this show when it comes on'. The advertisement also in a way forces you to watch. It stuns you with the talent of these kids.	The message that is portrayed throughout this advertisement is that this show is going to have lots of talent and will be amazing to watch. It also sends the message to kids watching it that they could be one of those kids on television and makes them want to go on the show.
3. The Fault In Our Stars	The target audience of this advertisement is mainly teenage girls. Mainly mature older people that like romance and comedy but also a little bit of sadness in a movie.	This movie trailer targets teenage girls and matured older people by showing what's happening in a cancer patients life. But because this cancer patient is a teenager, people that have been a teenager can sort of relate to how they would feel if they had been given this bad news when they were that young.	The message that is portrayed in this advertisement/ trailer is that people who like this sort of movie and that are mature enough to understand it should see it at the cinemas.
4.